PPC, Google and Meta
Paid ads that pay for themselves.
Google Ads and Meta paid social, scoped to local service businesses. Tight ad groups, conversion-led landing pages, weekly optimisation against cost per acquisition. Not impressions, not clicks. Customers.
Return on ad spend
Spend
£1.2K
Leads
12
CPA
£100
What this delivers
The outcomes
- Predictable lead flow, not feast and famine
- A cost per acquisition you can model into your pricing
- Ad copy and landing pages built for one job: converting
- Weekly optimisation, monthly reporting, no black-box dashboards
- Conversion tracking that actually works, set up by us, owned by you
What's included
Everything in the build
Account audit and setup
If you have an existing account we audit it. If not we build it from scratch. Either way you own the account, not us.
Conversion tracking
Proper tracking via Google Tag Manager and Google Analytics 4, including phone calls, form submits, and offline conversions where relevant.
Campaign and ad group build
Tightly scoped campaigns, intent-matched ad groups, and ad copy written for your buyer.
Landing pages
Where it makes sense, we build dedicated landing pages built around the campaign. Faster, more relevant, higher conversion rates than sending traffic to your homepage.
Weekly optimisation
Negative keywords, bid adjustments, audience refinement, ad copy testing. Not "set and forget".
Monthly reporting
A written report showing spend, conversions, cost per acquisition, and what we are doing about it.
How it runs
Your engagement, step by step
- 01
Audit and forecast
We look at your numbers, market and competition, then give you a realistic forecast: spend, leads, cost per lead. Before you commit.
- 02
Build
Account structure, tracking, ad copy, landing pages. Built in 7 to 14 days.
- 03
Launch and optimise
First 30 days are learning phase. We tune aggressively against early data.
- 04
Scale or hold
Once cost per acquisition is stable, we scale spend. If the maths does not work, we tell you and we stop.
Common questions
Frequently asked
What is the minimum ad spend?
For Google Ads, £30 per day is typically the floor for meaningful learning, so around £900 per month in media. For Meta the floor is lower, around £15 per day.
What do you charge on top of ad spend?
Management fees start at £500 per month for a single platform with up to £2,000 ad spend. We quote based on scope, not as a percentage of spend.
Do I own the account?
Yes. Always. We build it in your name, you have admin access from day one, and if you ever leave us it goes with you.
How quickly will I see leads?
For mature markets with proven demand, often inside the first week. The first 30 days are about learning, the next 60 are about optimisation.
Will you do Meta as well as Google?
Yes. We will tell you which platform fits your business; for most trade and service businesses Google is the priority.
Talk to us
Ready to fix your marketing?
A 30-minute call, no slide deck, no sales script. You tell us what's broken, we tell you whether we can help. If we can't, we'll point you toward someone who can.
Typical response time: same business day.