Technical SEO: 10 fixes that improve rankings

Technical SEO is not exciting, but a handful of issues quietly cap the performance of most sites. Here is the prioritised list we work through on every audit.

The list

1. Fix indexation: make sure your money pages are actually in the index and your junk pages are not.
2. Resolve duplicate URLs with canonicals — trailing slashes and parameters split your authority.
3. Get the Core Web Vitals into the green, starting with the largest contentful paint.
4. Add structured data for the things you actually are: local business, articles, FAQs.
5. Fix the internal linking so your important pages are no more than two clicks from the home page.
6. Kill orphan pages and redirect chains.
7. Make every page mobile-usable, not just mobile-responsive.
8. Compress and lazy-load images — it is still the easiest speed win.
9. Submit a clean sitemap and prune anything returning non-200s.
10. Monitor it. Technical debt comes back if nobody is watching.

Work top to bottom. The first five fix the majority of problems on most sites.